The announcement of Peacefull was a natural extension of Salama’s journey to date and the realization of a lifelong dream, to build a line from the region, for the region and thereafter to create product ranges specifically made for communities that are inclusive of all genders, in which they sell.
This skincare brand is Salama’s lifelong dream, to build a line from the region, for the region and, with this in mind, the first product launch is made for the Middle East climate. The gluten-free science-based formulations, backed by scientific research and balanced by botanicals, have undergone a skincare boot camp! Think heat resilience within a 50-degree chamber for three months to ensure they can endure sun-baked conditions.
Peacefull is the answer to the consumers’ needs in the region by directly addressing them with a brand that embodies their climate, lifestyle, culture, identity, diversity, and ethics. Peacefull is built in a way that doesn’t isolate its community but makes them feel part of a larger world that they belong to.