Born from sport, worn for style, today adidas reveals an all-new label – adidas Sportswear with trailblazing actress and newest addition to its global family, Jenna Ortega. The new line aims to level up the next generations everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes, for decades.
An innovative on-screen icon, avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion, and purpose.
Speaking about her experiences and involvement, Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”
Actress, advocate, producer, style icon, plus so much more, Jenna is a true reflection and champion of individualism and versatility – aligning perfectly with what adidas Sportswear has been designed to embody and aptly symbolizing how the next generation is showing up in the world.
Speaking about the new label, Senior Designer, adidas Sportswear Jasmin Bynoe at adidas, said: “Expertly blending sport silhouettes with fresh detailing, adidas Sportswear brings together adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. We are so excited that Jenna has joined the adidas family and will be fronting the label, as the new line is a true celebration of self-expression and individualism – aligning perfectly with all that she stands for. Offering a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit, we paid close attention to incorporating specific cutlines, colourways and stripped back design details, so that the collection works no matter what the wearer’s day looks like.”
adidas Sportswear’ will launch worldwide from February 9 on the adidas website, in stores and via the adidas app, with early access available from February 2.