Evolvin’ Women, a social enterprise dedicated to the advancement of women in developing countries, has partnered with D’NOUR DUBAI, an online luxury jewellery brand that celebrates femininity and giving back to women around the world, for the development of a new jewellery line with a purpose: ‘Adorn yourself to empower her’.
EVOLVE by D’NOUR, is a full suite jewellery set inspired by a woman’s path throughout her life from being a ‘raw gem’ to becoming a skilled contributor to society through the Evolvin’ Women program. The design represents their skills development journey, throughout the program, with three circles incorporated into each piece, signifying continuity, progress and ‘a touch of hope’.
First of the three circles is rough gold, representing a woman’s early stages of development, followed by a polished circle, representing training and education. Finally, a polished circle with a diamond represents where true growth takes place, as a woman discovers the power within her to flourish and contribute within her community and society at large.
With the overarching message of ‘Adorning yourself to empower her’, 15% of the proceeds of every purchase will be allocated to the Evolvin’ Women program, ensuring that more women in developing countries have access to the skills development needed to succeed in the workforce
and build a better livelihood for themselves and their families.
Assia Riccio, Founder of Evolvin’ Women said: “At Evolvin’ Women, we strongly believe that when women succeed, everyone else succeeds, and communities can thrive. Partnering with brands like D’NOUR helps us to collectively make strides for the women we work with, in order to empower them as they play a significant role in the advancement of society.
The idea o involving more women in the process, ‘adorning them to empower others’, was the perfect fit. “When the design concept of EVOLVE by D’NOUR was finally revealed – after much consultation and reflection – it embodied the story of every woman we have worked with, and I could see all their stories coming to life before my eyes. We are so excited about the new jewellery line, and cannot wait to see it being worn by women everywhere.” She continued.
Junaid Nour, Co-Founder & CEO D’NOUR DUBAI said: “At D’NOUR we design jewellery that is inspired by women, their emotions, journeys and their stories. While designing the new line, we worked very closely with Evolvin’ Women to brainstorm on a meaningful message that would bring the design to life. This is how we landed on the word ‘Evolve’; women go through evolutio throughout their lives, and there is a lot of beauty that lies within that growth.
Through giving back 15% of every purchase to the Evolvin’ Women program, we look forward to creating positive and meaningful impact for women in developing countries so that they can be independent and stimulate positive change.”
Partnering with a number of governments in developing nations, Evolvin’ Women aims to reduce female unemployment by working closely with the private sector in the UAE as an incubator for the training and skills development of women who go on to find suitable jobs in the hospitality field.
Last year Evolvin’ Women and D’NOUR began their two-year partnership with D’NOUR’s commitment to supporting women in the Evolvin’ Women’s skills development program, which focuses on the advancement of women in the hospitality sector. Three female Ghanaian participants from Evolvin’ Women’s program were selected to complete a five-day professional training program, as well as a two-month online training program. Through the support of D’NOUR, the trainings conducted have helped the women secure full-time skills development placements in Dubai.
The EVOLVE by D’NOUR collection, is now available for purchase on D’NOUR’s website starting from AED 1450.