This March, Saudi Arabia’s modern home fashion brand, aura announces the launch of its Ramadan 2022 capsule collection across all its stores in KSA and UAE. Inspired by the essence of the Holy Month and the core values associated with the season, the aura
Ramadan 2022 collection features gorgeous dinnerware ranges, intricate decorative accessories, as well as thoughtful gifting items that merge beautifully authentic Middle Eastern styles with a sleek, modern twist on design.
This Ramadan, aura introduces three stunning dinnerware ranges, LUNAR, FAMIGLIA, and JAMILAH, along with a range of decorative tabletop essentials in various shapes and geometric patterns. The LUNAR range, designed in collaboration with Saudi-based artist Shaker Kashgari, features a symbolic representation of the lunar cycle of the moon throughout Ramadan, enhanced by complementary messaging in a modern calligraphic graffiti style. With a Middle Eastern yet modern aesthetic, the range is designed in black and white with a hint of gold and includes alongside the dinnerware pieces, practical chafing dishes, and a mini dellah set with simple, yet unique moon designs printed.
The Ramadan collection also sees the return of the much loved FAMIGLIA dinnerware. Designed in collaboration with emerging artist Layan Al Hamed, the range reflects the core family value of coming together during the Holy Month, showcasing quirky yet refined cartoon characters in monochrome with gold motifs. Each illustrated character represents the different family members including mother, father, son, daughter, grandmother, and grandfather, and beautifully depicts the role and meaning of each within the family unit. Bringing versatile, on-trend designs to the table whilst still embodying the true essence of the Holy Month, aura also introduces the stunning JAMILAH porcelain dinnerware and serve ware, which features a faded-fabric Persian design in varying tones of rose, lavender, and plum that are further blended with cool pewter and textured silver. Key to this range is also a beautiful dellah service set in polished hammered metal with tea light warming function and
Furthermore, aura has developed an extensive range of decorative accessories for the Holy Month. Perfect for complementing home décor, the collection features versatile candle holders, Medkhana (Arabic for incense burner), traditional lanterns with a modern twist, as well as beautiful hanging ornaments that include mini crescents and Arabesque geometric shapes for that much-needed Ramadan aesthetic.
With generosity and the art of giving in mind, aura has also curated a unique collection of thoughtful gift items to surprise loved ones during Ramadan. A staple within the gifting range is the GERGI3AN gift tray, a unique piece designed by Andréa Abou-Fadel, a budding young product and furniture designer that aura has championed and interned with the brand. The acrylic tray with its leather pouches depicts the region’s tradition of giving out Edeyah (usually money or candy) to children in the family. Demonstrating the brand’s dedication to supporting future talent in the region, the Ramadan collection also boasts additional pieces exclusively designed by Andréa Abou-Fadel for aura including the MADIHA and RAWDHA serve ware as well as the TAHIRA single-stem vases.
The aura Ramadan 2022 Capsule Collection offers unique designs to appeal to every taste, upholding aura’s commitment to satisfying the unique wants and needs of the Middle Eastern consumer, as well as offering truly customized and affordable home solutions for the region.