Brand Youmi Beauty Introduces Internationally Sourced Products

Youmi Beauty, a renowned Dubai-based, cosmetic brand that caters to the fierce women of the Arab world, announces its long-awaited comeback; re-branded, re-packaged, and re-imaged. The brainchild of mega beauty and fashion influencer, Youmna Khouri, Youmi Beauty has returned after high anticipation from a hiatus period of researching and sourcing the perfect products to offer. Now offering a cosmetic range boasting premium quality, the brand is powering to the top of the industry, with sustainability and charitable contributions paired to it. 

Youmi Beauty inspires all women of the world to feel confident and empowered whilst celebrating the women of both today and tomorrow. Founded in 2017, Youmi Beauty is a cosmetics brand driven by embracing the most beautiful version of oneself. Having gained a solid social media presence over the years with a continuous influx of messages from fans enquiring about her beauty tips and products of choice, Youma leveraged the opportunity to launch her very own cosmetic company in 2017 as her brainchild brand; Youmi Beauty. The company launched with the pilot product being the brand’s famed contact lenses, a collection that created a mass buzz across the Arab World. Upon gaining a large client base across the GCC and a credible reputation, Youmna was now able to recommend her own products when receiving continual inquiries about what she is wearing or the beauty products she uses. Quickly positioned as a top ‘beauty influencer’ in the Middle East, the brand immediately took off, with sales skyrocketing in the first month of launching and products selling out within hours. 

Fast forward to 2019, the team behind Youmi Beauty took a three-year pause to travel globally with the aim of sourcing the highest quality products from several countries across Europe and Korea, with the aim of bringing the company to new heights. With the current re-launch of the company, Youmi Beauty is now going full speed ahead, having completely rebranded, and ready to dominate the beauty market with new ambitions. 


Positioning itself at the forefront of the high-end, luxury beauty market, Youmi Beauty has introduced a new range of products that echo class and comfort, created with the highest standards of quality and ethics. With the success of the first few collections and products received, Youmna and her team were inspired to take the company a step further by introducing two additional products to compliment the reputable lenses, and to allow consumers to create a complete look; premium lashes and hair extensions. To cater to the global demand of her products, the brand has now also announced its launch of worldwide shipping options, including express delivery. 

The brand conveys its strong Lebanese heritage in its ethos of always giving back to the community through its charitable offerings or sustainable practices. While Youmi Beauty is set to grow globally, the brand also started the Youmi Beauty Charity Foundation alongside it, which focuses on giving back to children’s orphanages, charities aiding the disabled, and countries in need. 25% of the generated sales of Youmi Beauty go towards charity to make a positive difference. The brand also thinks globally regarding sustainability, including its introduction of recycled paper for the packaging, consciously contributing to its plastic footprint.

The premium cosmetic beauty brand, Youmi beauty, offers a selection of lenses, lashes, tape-in extensions, and clip-in extensions, including:


Leave a Reply

%d bloggers like this: