Home & Interior

Bringing Nature Indoors: How Jotun’s 2023 Color Trends are Inspired by the Great Outdoors

Experience nature-inspired living with hues from Mother Earth


Nature has inspired color and interior design for as long as people can remember and it continues to do so with its evolving charm. From blossoming flowers to raging oceans and serene sunsets to snow-capped mountains, the outdoor environment houses a plethora of hues featuring harmonious color combinations and welcoming ambiances that evoke emotion with every glance.

Nature is rarely precise, but it is always beautiful. The immaculate and the unblemished are rarely stimulating, but in nature, as in the home, it is often the imperfections that people fall in love with. Jotun’s ‘Stories’ color collection presents numerous nature-inspired shades for homes to welcome the outdoors under the theme of ‘Naturally Grounded’. A few of them are highlighted below.

Herb Garden

Jotun Colour Code: 8183

A fresh and invigorating green for an uplifting feeling of space, this lively tone lifts the mood with its peaceful appeal. Mimicking new life abundant in herb gardens, it works well when blended into a room with traditional furniture and when offset by clear statement pieces.

Mediterranean Olive


A golden touch, imbuing spaces with natural warmth, this Mediterranean-inspired hue portrays the welcoming embrace of olive trees and casual coastal elegance. When paired with natural light from windows and darker-colored ornaments, it presents a graceful experience of undisturbed balance.

Rustic Brown


Truly timeless and endlessly versatile, this rustic earthy tone is an ode to the rugged colors of rocks, stones, and other natural materials that make the foundation of homes. Displaying robust sophistication, it combines well with the neutral-colored decor and natural wood tones on accent furniture and accessories.


Jotun Colour Code: 1276

A golden, light-toned neutral for a softer ambiance, this muted shade is influenced by natural light that gently illuminates creation. The soothing calmness it emanates is ideal for areas of activity like kitchens and office spaces and matches with furniture and accessories featuring curved shapes and earthy pigments.

Natural Green

Jotun Colour Code: 8575

A forest-inspired shade with a calming, grounding effect, this hue reflects the serene essence of woodlands and their ability to instill tranquil feelings. This color works well with wooden interiors and other nature-inspired decor with pastel tones such as plants and their vases.


Leave a Reply

%d bloggers like this: