Daniel Lee the new chief creative officer and the future of Burberry has officially found a fresh direction for the fashion house. He did not choose one direction but he chose two, he went with a mixture of modernity and heritage for the new Burberry collection.
The collection was shown at St Agnes Place in London, and Lee transformed the venue into an intimate and cozy space inspired by Burberry tents from the late 19th and early 20th centuries. The collection was a celebration of the real British, starting with the hot water bottles covered in the brand’s iconic check print on each seat for every guest. On the front row, we saw our favorite stars, models, and artists including Naomi Campbell, Jodie Comer, Baz Luhrmann, Sarah Taibah, and Olympian Yusra Mardini.
The show was truly one of a kind, models on the runway wore trench coats turned into dresses, coats covered in feathers, and some designs with roses and ducks in celebration of the brits. Lee said that it’s fun to have a bit of humor in the collection he also mentioned that this show is a change for him, a change for the brand, and a positive change overall.
The collection felt contemporary with some references to punk, mixed patterns, colors, and irreverent styling. However, the collection was seen as comfortable and wearable, with a lot of hiking-inspired items like pants or trousers with zippers and climbing boots. Satchels and saddlebags for accessories.