Nails

Geometric Nails Are The Hottest Beauty Trend Of Spring 2023

Vanessa Hudgens modeled a strapless vintage Chanel gown at the Oscars last week, paired with a sophisticated black and white geometric mani, by celebrity artist Zola Ganzorigt. Fans have gone wild for the look, with searches for ‘geometric nails’ up by 243% in the last week. 

The artist is renowned for creating new nail trends that take over the internet, including the most recent ‘glazed doughnut nails’ that caused a stir on social media. Now, the trend experts at Wethrift predict that the geometric style is going to be the hottest nail craze this spring. 

Photo: nailsbyzola
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Nick Drewe, Trend Expert at Wethrift, has provided his insight into the latest nail art trends: 

Geometric nails – 243% on Google
Geometric nail art – 89% on Pinterest
Black and white nails – 50% on Pinterest

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“Since Vanessa was seen rocking the latest ‘geometric’ nail trend, searches on Google have skyrocketed by 243% over the past week. Now, the trend experts at Wethrift have reported searches for ‘geometric nail art’ have increased by a huge 89% on Pinterest. While over on TikTok, the hashtag #geometricnails has amassed a colossal 1.4 million views. 

“Geometric nail art is all about creating patterns and shapes, anything from squares, circles, rectangles, ovals and even triangles. The idea is to create a design of repeating shapes, even if they are irregular in shape, size and colour. The trend has been around for some time, but we’re really starting to see nail artists getting creative with design and colour. 

“The best part about the trend? You can be as creative or minimalist as you like with the nail art, by either opting for a more daring pattern and colour scheme, or embracing a more toned-down look with simplistic abstract lines, poker dots or half moons. 

Photo: nailsbyzola

“The half-moon nail has become a go-to design over the past few months, and it looks like more people are joining the trend, with an increase of 88% in searches in the past week. What’s great about the nail design is that it can be incorporated into your individual style and it offers a twist on the classic French manicure. 

“Typically, throughout spring, social media timelines are awash with an array of colourful prints, pastel tones and bright patterns to match the season. However, this month, we’re starting to see a shift from the typical nail art and colours to more toned-down sets. Black and white prints are becoming extremely popular, and block colours like red, which are usually associated with winter and the festive period, are starting to surface. 

“Even Hailey Bieber made a switch from her yellow neon nails to a more sophisticated red tone for the Oscars last week. While it seems more people are opting for a less-is-more approach, it’s likely that we will still see the floral nail art trend surface, as searches on Pinterest have continued to climb – with demand up by 196% since February.”

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