Working in conjunction with some of the world’s foremost colour experts, Goldwell introduces the 2023 Colour of the Year, Cherry Pop. The dynamic of the Colour of the Year encourages a playful glamour, launching January 17th, Cherry Pop will be available and allows for a true exploration and expression of colour.
Cherry Pop, is a dynamic, digital-ready red shade that embodies excitement, passion and seduction. The colour is both fiery and flirty, a deep, rich warm red scandalized with a cool pink shock to create a vibrant cherry tone. The primal strength of Cherry Pop is grounded yet stimulates and emanates a transcendental power that lures us. The bold colour creates a visual vibration that ignites and excites the senses, as no colour can compete with red for its powerful mood-enhancing qualities.
Goldwell has worked with global trend agencies and colour experts to define the colour trend direction for 2023. Cherry Pop is intense and show-stopping on pre-lightened or lightest blonde tones, while giving a rich cherry tone to dark blondes and brunettes.
“We are truly excited to launch Cherry Pop as our Colour Of The Year. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th anniversary!” says Angelo Seminara, Global Goldwell Ambassador.
The German salon-professional haircare brand, has the aftercare products to maintain colour for longevity to deliver long-lasting hair colour solutions. Goldwell’s Dualsenses colour ranges are designed to deliver instant visible results with built-in colour protection in all products for beautifully-vibrant hair making it easy to upkeep salon colour at home for colour maximization.
For color maintenance, Goldwell’s professional shampoos and conditioners are colour-protective with low sulfate and rich ingredients. The Dualsenses range by Goldwell is the secret weapon for instant coverage. Refreshed with a unique technology for the perfect care, the range’s microPROtec technology has direct dyes to provide quick and even distribution for optimal care and colour refreshment. DualSenses Colour Revive line keeps hair colour salon-fresh and refreshes root colour in an instant with shampoos and conditioners that complement Goldwell’s colour portfolio and are perfect for intensifying salon colour at home. For fine to normal hair, try Dualsenses Colour luminosity or for thick to coarse hair, opt for Color Extra Rich line, the unique FadeStopFormula technology also used in the range, minimizes colour fading with every use.
Use Dualsenses Color Revive Line only once or twice a month in between hair appointments to keep it refreshed, as the more you use the product the more colour builds up in the hair. For red hair, to get extra vibrancy, use the range every or every other time to impact the colour. “Beautiful hair is in your hands” when utilizing Goldwell, now available on Cozmada.com.