wearing an exclusive outfit is the prime objective of the company by adding a special touch to the fashion industry, like all great fashion images, this campaign taps into a fantasy we all share: overcoming the impossible, climbing higher, and achieving the unachievable.
But what’s conveyed here is quite a fantasy, fashion, and luxury. there’s a component of reality: a Moncler jacket has all the technical characteristics expected of a brand celebrating its 70th anniversary and which, shortly after its creation, was already equipping an Italian expedition to K2.
Climbing to the highest of this mountain perfectly illustrates what Moncler represents: it’s the maximum amount of physical effort because it is about achieving one’s aspirations. As unimaginable because the ascent of a deadly peak was in 1954, today Moncler allows each people to realize our own ascent by pursuing our own goals. Here, these objectives may involve snow or ice. It also can be about climbing the ladder, founding a charity, or just finding the creative rhythm that turns a standard day into an ideal day.
With that in mind, we asked four Vogue collaborators to inform us how they’ll wear their favorite Moncler pieces this fall, and find the motivation to attain their goals, whatever they’ll be.
Monica Kim
Two years had passed since my departure from big apple for Seoul, in search of a replacement challenge. “You need to start from scratch,” an exponent told me, “learning to try to do things our way.” For a long time, I went with the flow. I wear black slacks and misshapen tops to blend in during photo ops and fittings, nodding briefly to every passing person. I worked with those I had once admired, but who had lost their empathy. I learned that I, too, could make my thanks to the highest if I chose to jilt of kindness or make the selection to detach and move forward at my very own pace and in my very own way. Dyeing my hair a vibrant shade of pink, wearing a black Moncler miniskirt and knee-high leather boots. Surround me with good people, greet others with a smile, and refuse to bow. Remember, standing out is gorgeous and brave.
Maya Singer
I’ve been thinking lots about the weather lately. Not the climate – that’s another subject, quite anxiety-provoking – but the daily weather. Will it rain? what’s dew, actually? How do some mysterious fluctuations within the atmosphere explain why a 32-degree summer day is okay on behalf of me, while another 32-degree day is much too hot? These questions are literally how of reflecting on my writing process. Driven by a revelation I had recently: I find inspiration more easily during winding walks. It’s simple when the weather is evident and temperate; on those days, I start my mornings by crossing the bridge to Brooklyn, grabbing a coffee somewhere in Williamsburg, then strolling along the river long enough for my creative energy to rise. atmospheric condition, therefore, poses a challenge to my work – hence my resolution this year, to speculate in some weather gear. Top of my list is the Moncler Anthon Cropped Down Jacket. Its quilted recycled ripstop nylon exterior is state-of-the-art in terms of protection against the cold, and its silhouette is undeniably chic. (Bonus: I favor shiny things.) The second piece on my wishlist that I conceive to order as soon because it becomes available in September is the pair of Moncler leather and mohair snow boots, whose interest in walking should be obvious. With these boots, I imagine I will be ready to ride through big blizzards, like an urban Northern Nanook. (Bonus: I favor fluffy things.) I spotted that the purpose isn’t to resist time but to simply accept it – and to include its endless variations into the stories I would like to inform.
