A hot (pink) girl summer is here for 2022…thanks to Margot Robbie being adorably pictured on the set of Greta Gerwig’s Barbie Movie, with plenty of hype on social media surrounding the upcoming movie and what we’ve seen of Margot’s onset aesthetic. The latest aesthetic taking over social media is the ‘Barbiecore’ trend, and with summer in full swing, many are trying out various hairstyles and colors, including bright pink hair.
With this in mind, trend experts at eCommerce savings platform WeThrift found that Global Pinterest Searches for ‘Pink Hair’ has skyrocketed.
The increase has been seen on a massive global scale, with searches highest in the United States, Mexico, Brazil, the United Kingdom, and Australia.
Now, what’s a trend unless it’s TikTok approved? We can also thank the video-sharing platform, TikTok for boosting the already popular hairstyle, with the #pinkhair hashtag reaching 2.8 Billion views. The hashtag is filled with videos of creators sharing how they style/maintain their pink hair.
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Data suggests that the Barbiecore aesthetic isn’t going anywhere any time soon, as searches for the trend also increased to 72% on Pinterest. So it’s no surprise that the trend has infiltrated the hair and beauty community, the demand for pink hair is sky-high ever since on-set photos from the new Barbie film featuring Margot Robbie and Ryan Gosling were released.
WeThrift’s Trend Expert, Nick Drewe shares insight on how to achieve pink hair without causing any damage:
“Whether you want to go electric pink like Dua Lipa or subtle, everyday pink like Megan Fox, there are a few things to keep in mind if you want to effortlessly step into your summer locks.
“If you have blonde hair, recreating a pastel pink look at home is pretty simple, however, if you have darker hair it is strongly recommended that you consult your hairstylist before adding any color to your locks.
“The fun thing about trying pink hair is that you can really experiment with the shades and tones to make this trend your own. If you want an eccentric look you can go for hot pink, or pastel pink, or rose gold if you are looking for something subtle.
“A hair change can signify a lot of things, such as a new environment, season, or life change. As the days get longer it is quite common to experiment with different beauty trends and hairstyles.”