Revolutionising the Beauty Industry, Minimalist Sets New Standards for Transparency, Efficacy, and Affordability
Established in 2020, Minimalist strongly believes that the beauty industry needs to be a lot more transparent with respect to the information they provide consumers. The creators of Minimalist observed that due to incomplete and inaccurate information about skincare in the beauty industry, consumers are often misled into making incorrect decisions regarding the products they use.
Transparency, efficacy, and affordability are the three main pillars of Minimalist’s core values. Their products contain no hidden ingredients, and they provide complete disclosure. Minimalist aims to address the lack of transparency by being honest about the ingredients used in creating their product range – with their guiding principle “Hide nothing”. Moreover, every Minimalist product is backed by proven scientific research, and they are available at an affordable price point.
Discover the hero skincare picks from the Minimalist, designed to target your specific skin concerns:
Niacinamide 10% Face Serum – AED 39.99
A nourishing, daily serum packed with pure Vitamin B3 (Niacinamide) and powerful antioxidant EUK-134. Together they reduce sebum, acne marks, erythema, and inflammation, and also protect the skin against UV-induced DNA damage. Suitable for Oily, Normal, Combination, and Acne Prone.
Vitamin C 10% Face Serum – AED 44.99
A glow-boosting daily serum packaged with the goodness of Vitamin C & Polyhydroxy Acid (PHA) that brightens and tones sun-damaged and dull skin with dark spots. Suitable for Dry, Oily, Normal, Acne Prone, Sensitive, and Combination skin.
PHA 3% Face Toner – AED 34.99
A daily, gentle exfoliating, pH balancing, pore tightening & skin hydrating toner. Boosted with Pre-Biotics and Pro-Biotics to balance skin microbiome and accelerate the recovery of skin’s barrier function. Suitable for Dry, Oily, Normal, Acne Prone, Sensitive, and Combination skin.
Vitamin B5 10% Face Moisturiser – AED 29.99
An everyday moisturizer for hydrating, nourishing, and repairing skin. A lightweight, oil-free product with a high concentration of Vitamin B5 (Panthenol), formulated especially for oily / combination skin. Suitable for oily and combination skin.
Salicylic Acid + LHA 2% Face Cleanser – AED 29.99
A daily, gentle exfoliating, acne-fighting face cleanser. It combines BHA + LHA (Salicylic Acid + Capryloyl Salicylic Acid) in 2% concentration, which provides deep cleansing, pore decongestion & sebum reduction without drying out the skin. Suitable for all skin types.