April 2021 sees Saudi Arabia’s timeless modern fashion house, Leem, launch its Ramadan Collection in all stores throughout the Middle East and on the digital app, available in KSA. Distinguished by its stylish and affordable pieces designed for today’s fashion- conscious woman, Leem continues to usher in silhouettes that mark the intersection of conservative fit and modern flair for the Holy Month. Elevating the fashion quotient of its all- inclusive clientele-base, Leem’s Ramadan Collection is defined by a combination of style, modernity, and elegance, perfectly reflected in a curation of kaftans.
A moment close to the brand’s heart, the launch of the Ramadan Collection shares in the jubilance and happiness of this very special season. A beautifully bold kaftan collection, on glamorous fabrics and shapes, nods to the SS21 seasonal colour palette with joyful abundance; lighter tones become brighter and darker tones richer. Exclusive prints are also found on new and playful silhouettes, such as calligraphy that exquisitely captures words and phrases, illustrated by Saudi-based artist, Shaker, embodying the spirit of the Holy Month.
This season, the Ramadan Capsule Collection is all about the details and hosts beautifully curated pieces using a variety of techniques and finishes including organza, studding, coin embroidery, pleating, pom-poms, fringing, large placement prints, braiding, and splatters of gradient paint to name just a few. Furthermore, an edit of flowing and eternally feminine plissé kaftans take centre stage.
For the warmer months ahead the collection of kaftans are designed in both light and soft fabrics. Think woven chiffon crepes, cotton and jersey foundations that accentuate a graceful and feminine touch. Furthermore, Leem stays true to its inclusive nature and continues to offer an extensive selection of its “easy kaftans” in both solid hues and classic prints.
A time dedicated to spirituality, self-reflection, and spending time with loved ones, this Ramadan also sees the return of the much loved Mommy & Me Collection which acknowledges the precious bond between mother and daughter. Splashes of colour bring a joyful aesthetic to the season and can be found through the likes of colour blocking and contrasting hues; think blue prints with red buttons, and vibrant placement prints. The exclusive calligraphy prints also debut in monochrome within this collection and capture the meaning of Ramadan throughout the generations perfectly. Lastly, a teddy bear nestled in the pocket of a kaftan deserves a special mention and brings a playful and sentimental moment within the narrative.
The Ramadan collection, perfect for day-to-day dressing and all Iftar and Suhoor commitments, celebrates the creativity and diversity of modest dressing during the Holy Month, merging beautifully authentic Middle Eastern styles with modern cuts. The modest and elegant kaftans this season are further coordinated with unique accessories. Leem’s both classic and reinterpreted turbans, belts, jewellery and bags are eternally chic and offer versatility and creativity when styling and recharging looks throughout the busy month of occasions. Pair separately or together, the options are endless.
Since its inception in 2018, Leem has earned a loyal modest fashion following globally and continues to expand brick and mortar steadily across the Middle East with ten store locations, and an app for its KSA market.