New Balance And Salehe Bembury Launch “sand Be The Time” Made In USA 990v2 Collaboration

New Balance and Salehe Bembury are excited to continue their collaborative relationship with the launch of the ‘Sand be the time’ MADE in USA 990v2. Inspired by the coral sand dunes of the Southwest United States, the Salehe Bembury x New Balance MADE in USA 990v2 will be available globally beginning December 22.

Salehe Bembury’s nature-informed takes on the New Balance 2002R were among the most distinctive collaborative designs in recent memory. This time around, the celebrated designer turns his attention to New Balance’s iconic 990 series. This release marks the first MADE in USA collaboration for the designer with the introduction of the 990v2. For avid runners and tastemakers alike, the 990 series has been a symbol of quality and superior taste since its original release in 1982. The ‘Sand be the time’ MADE in USA 990v2 is inspired by an excursion to the coral pink sand dunes of southwestern Utah. The spacer mesh upper, premium hairy suede, and leather overlay combination is rendered in varied shades of pink, modeled after the natural landscape. The v2’s distinctive, prominent midsole is outfitted with earth tones, mimicking the surrounding cliffs.

The Salehe Bembury x New Balance ‘Sand be the time’ MADE in USA 990v2 will be available on and at select global retailers beginning December 22 with suggested retail pricing of AED 1349. To learn more follow @newbalance or visit New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales.


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