New Balance Celebrates “Grey Day” by Honoring Its Timeless Grey Color and Lasting Brand Legacy

To mark the day, the brand unveils new “Moon Daze” pack and MADE in USA Grey Day Collection, among other grey product offerings.

Today, New Balance is celebrating “Grey Day”—a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the color grey. In the late 1970s, grey was originally borne as a solution for urban runners whose white shoes were getting destroyed by city conditions. The grey suede reinforced durability, matched the color of asphalt, and fit seamlessly into consumers’ lifestyle. Countless iterations of grey product later, the connection between the color and New Balance remains everlasting and endlessly versatile.


In tribute to Grey Day, the brand will release several exclusive new products including:

  • A bespoke “Moon Daze” collection that will include versions of four classic New Balance silhouettes: the 550, 580, 9060, and Fresh Foam x More Trail v3. Drawing inspiration from the future and prompting us to think further beyond our world, “Moon Daze” begs the question: What would shoes look like after walking on another planet?
  • A MADE in USA* capsule which outfits the 990v4, 990v6, 996, and 998, in grey hues.

On her collaboration with New Balance for Grey Day, brand ambassador Ascia commented: “Over four decades of grey color blocking, New Balance continues to lead the way. I’m excited to be part of the Grey Day ‘Moon Daze’ campaign – aptly named because whenever I’m in my New Balance kicks, I feel like I’m light as air and walking on the moon.”

Brand ambassador Hamad (Young Picasso) added: “Grey Day is one of the most significant days for the brand and one of the closest to my heart, and I’m extremely excited to be part of a long heritage that is celebrated worldwide.”


Grey Day will be celebrated through exciting activation zones at Foot Locker Dubai Mall and Foot Locker Riyadh Park, starting May 12th to May 30th, as well as in key retail concepts like Drop Kick in the UAE and KSA and SNKR in Kuwait.

The Grey Day collections will be available on and in the following locations starting May 12 with prices ranging from AED749 to AED999 for the inline collection and prices ranging from AED899 to AED999 for the Made in USA collection.


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