New Balance Signs Global Football Star Raheem Sterling

Jamo magazine

 Raheem Sterling, a hero of both club and country has joined forces with New Balance, becoming a new global face of the brand.


From the streets of Brent to world class footballer, Raheem’s journey has inspired a generation. With the world at his feet, the England star’s ability to dominate defences and score sensational goals has captured the imagination of football fans on every continent.

The new relationship will extend far beyond the pitch though, with Raheem and New Balance set to collaborate across performance and lifestyle products. As a cultural icon and game changer throughout his career, Raheem has shown his commitment to enhancing the lives of others through his own platform and this is one of the many reasons why he chose New Balance.


Raheem Sterling on signing with New Balance:

“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29th and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”


Raheem’s ability to transcend sport will also see  him undertake an influential and pinnacle role across many different categories for New Balance, including lifestyle and creative design.

The three-time English Premier League winner will wear bespoke New Balance Furon v6+ boots on matchdays and fans can anticipate special and signature editions of football and lifestyle products as part of the collaboration.


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