Take a Little Inspo From The Current Wave of Celebrities Going Au-Naturel with Their Hair Care Regime

As Khloe Kardashian unveiled her stunning natural curls this week, admitting she has straightened her hair for the last 20 years, it swiftly prompted heaps of praise and encouragement from her fans rooting for her to embrace her natural texture and ditch the straightening irons for good – and we couldn’t agree more! If you are considering taking Khloe’s lead and making the change, now is a fantastic time to unleash your natural locks and rehydrate your hair this summer and beyond! You can now look after your tresses in the best way possible with a carefree, easy routine from new-to-the-region natural hair care brand, Olew, who can ensure you get your curls back in the healthiest and most natural way possible.


Founded by Welsh entrepreneur, Elinor Davies-Farn, Olew was born out of frustration at the lack of natural hair care products available for her own curly hair, combined with her extensive research into the harmful chemicals and preservatives that are a mainstay of many products currently available on the market. Alongside a chartered chemist, Elinor developed the Olew range using carefully curated natural ingredients that are paraben free, sulphate free, have no nasty chemicals, are cruelty free and vegan friendly.


Your 5 Must-Have Products for Natural Curls of Dreams:

Olew  Cleansing Shampoo – AED 96 

  To clean and hydrate the hair and scalp.

Olew Clarifying Conditioner – AED 96

To moisturize, hydrate and soften your curls.

Olew Curl Cream – AED 96

For nourished and defined curls.

Olew Original – AED 90

The liquid gold for curly hair, this treatment offers treating dry, damaged hair to a scalp treatment or refresh on the go!

olew Curl Defining Gel – AED 96

Stimulate hair growth and boost your curls whilst detangling, nourishing and adding shine to the hair. Offering a medium hold that feels.


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