For three decades, DKNY has represented the epitome of city-going style for people with a point of view. We made a name for ourselves by defying the whims of the fashion industry, putting the individuals who wear our clothes before fleeting trends. before long, we became the international signature for effortless and essentials-driven style.
In the past thirty years, we’ve broken a lot of rules and rewritten just as many, and as of today, those rules include our own. You don’t know where you’re capable of going if you don’t know where you’ve been.
So, we reconnected with our history and recommitted to our individualist values in order to refresh our identity for the future. DKNY has a new look: a new logo, and many exciting new product releases to come. Today, through style adapted to the demands of real life and providing a platform for people from all walks of life to share, connect, and get inspired. It’s a new day at DKNY. make it yours. “Do your thing” how do you “make it yours?” at DKNY, we believe that self-expression is about perspective. what matters to you? How do you see the world and your place in it? Those are the things that make you one-of- a-kind. The DKNY Fall 2021 campaign, “Do Your Thing,” was inspired by the members of the DKNY community for whom authenticity is a way of life. This diverse group of muses hails from all over the country, but what the individuals have in common is so much more important than what sets them apart. When it comes to what these talented artists and creatives are passionate about, they make no apologies. They do their thing.