Tired-looking eyes? Google searches for Lower Lash Lift spike by 3000%

It seems we’re ditching our tubes of mascara in favor of lash lifts, with the lower lash lift being the latest trend to take over our feeds. 

Lash experts Nouveau Lashes turned to Google Search data to find out the world’s most burning lash lift questions and treatments this month.

Globally, Google searches for ‘lower lash lift’ have increased by 3500% in the last 3 months alone, as well as a 68% increase for ‘lower LVL’ in the last month.

Debbie Law, Lash Trainer at Nouveau Lashes has brought together a Q&A answering all the questions you might have about this lash trend. 


What is an LVL lash lift?

Created by Nouveau Lashes, LVL stands for length, volume, and lift. 

Debbie explains, “The LVL goes by a 4-step treatment process to define and create the illusion of longer lashes. Bonding Gel and Lifting Balm are applied, followed by a lash tint to darken the lashes and add volume and depth. Finally, Moisturising Serum is applied to nourish the lashes and ease them off the shield. 

“Lower LVL also helps to balance out fuller top lashes (for those with or without extensions) as well as open up the eye and make it appear larger.”

“This treatment is an ideal solution for people with natural lower lashes that appear crisscrossed or that lay very close to the under-eye skin often resulting in mascara (if worn) transferring to the skin.”


How long does a lash lift last?

With the right aftercare, lash lifts can last up to 8 weeks and will grow out with your natural lash cycle. It’s important to use the right cleansing and conditioning products to protect your lashes and help your lash lift lasts as long as possible.

Aftercare for any kind of lash lift is vital. Using products such as Foaming Cleanser and Lash Conditioning Serum will help keep the lashes clean, conditioned, hydrated, and healthy, making the most of your treatment.

Lash Lift or Extensions?

“One is not better than the other as they are very different treatments. LVL Lash Lift is a great alternative to lash extensions and the perfect way to enhance what you already have, whether your lashes are long, short, thick or stubborn. 


“This treatment will create the look of longer, fuller lashes that make your eyes appear more open and youthful as well as saving time in your morning routine. So, if you’re looking for long-lasting, low maintenance, natural-looking eyelash enhancement then a lash lift is for you.”

Is it safe to DIY lash lifts at home?

“Lash lift kits can be extremely dangerous and should NOT be used at home,” warns Debbie. “The chemicals in these kits (when used incorrectly) can potentially cause significant damage and permanent lash loss, as well as threaten your eyesight.

“The main ingredient in a lash lift is called Ammonium Thioglycolate. This chemical is used in hair perming, straightening, and removal because it can change hair structure via the Disulphide bonds (found in the cortex of the hair). And so this can cause the hair cuticle to swell and change the inner structure of the hair bonds.”


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