Searches for ‘Floral French’ nails have increased by 767% on Pinterest as we embrace warmer temperatures.
Spring is in full swing and we’re ready to embrace the warmer season with a fresh set of nails. With the weather leaving us in high spirits, it’s likely we’ll want to try out new things such as a fresh wardrobe, hair change or even a trending nail design.
If you’re heading to the salon for a pedicure or doing your nails at home, the experts at Wethrift have monitored Pinterest data to determine the hottest nail trends of the season – and the results are floral prints, pastel tones and French manicured nails.
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Top 10 nail trends for Spring 2023:
Floral French – 767% increase in searches
Pastel yellow – 500%
Daisy nails – 500%
Tulip nails – 376%
Lemon – 367%
Pastel – 306%
Flower – 236%
Milky nude nails – 233%
Coral – 230%
Mint green – 138% *
Nick Drewe, Trend Expert at Discount Platform, Wethrift, has provided his insight:
“Floral prints are dominating the season, with the demand for ‘floral French’ nails up by 767% in the lead-up to spring. It’s unsurprising to see the floral trend continue to reign supreme as we embrace warmer weather, blue skies and flowers blooming. This year, we’re seeing nail artists get more creative with their designs, from retro flowers to hand-painted roses.
“Nothing says ‘spring’ better than daisy flowers. This season, we’ve seen a 500% increase in people searching for daisy print nails on Pinterest. The design is simplistic and can be incorporated to match your own personal style. You could opt for a simplistic daisy print chain, or go for a bold and more daring colour combination of pink, yellow and orange.
“Pastel tones are a spring staple – think soft greens, muted lilacs, baby blues and, of course, yellow. As we entered into spring, searches for pastel nails had increased by 306%, while more specifically, demand for ‘pastel yellow’ nails had grown by a huge 500% – highlighting that it could be the colour of the season. Hailey Bieber created a buzz for yellow nails back in March when she debuted a buttercup yellow manicure by Zola Ganzorigt.”
“For Hailey’s latest campaign for Rhode Beauty, the star was seen sporting a pastel yellow nail, suggesting that yellow is the hottest colour of the season. We’ve also seen a huge spike in searches for ‘lemon’ nails, with demand up by 367% in the lead-up to spring.
“We’re starting to see more people add bold colours to their Pinterest inspiration boards, to brighten up their screens as we see the warmer weather creeping in. With the holiday season right around the corner, searches for lemon, coral and mint green nails have all increased.”
*We analysed Pinterest search volume data from January till current (March 31st) to discover which nail trends have increased in demand the most in the lead-up to spring.