When you hear or think of designer fashion, what pops into your mind would probably be Gucci, Versace, and Prada- the classics. After all, these have been around for the longest time and stood the test of time to now be recognized as heritage brands. While we adore these brands, it’s always great exploring new brands, from designers who’ve probably worked under some of the heritage brands, gained experience or from alumni of some of the most prestigious fashion schools set to break barriers and change the face of Luxury Fashion with new technology, methods, fabrics, you name it.
Launched in 2020, Jade Cropper was quick to capture the industry’s attention on Social Media. Femininity and Sustainability are the core DNA of this Swedish-born brand. Inspired by her grandmother’s uniqueness, confidence, and empowering personality, Jade wanted it to transpire into her collection to be later known as the brand’s contemporary signature expression.
Unconventional, inventive detailing and deconstructed designs are what the brand plays well on to challenge traditions and create multifunctional garments. Jade Cropper stands true to Sustainability by steering away from conventional production and fast fashion methods to work with deadstock and recycled materials.
A Milan-based brand founded in 2020 and presented its first collection in February 2021’s Milan Fashion Week, Del Core by Daniel Del Core is all things eccentric heavily derived from modern architecture, fantasy, and sci-fi cinema as well as nature, all amalgamated to birth Mutant Glamor, creating some unique made-to-measure pieces and occasion wear.
Before starting his brand, Daniel worked with prominent Luxury fashion houses like Gucci dressing celebrities such as Bjork and Lana Del-Ray.
In the summer of 2020, American designer Conner Ives commenced his namesake brand in London nearly 2 years after graduating from Central Saint Martins with a bachelor’s degree in Womenswear. The brand’s idea is reminiscent of the female energy the designer was constantly surrounded with growing up and his concept of American effortlessness the brand sets to create with its designs for the European and Asian markets. A strong aspect of Nostalgia is evident in the brand’s pieces, where prominent American women such as Kamala Harris and Jackie Kennedy have been the central focus for a collection or two. As an environmentally-responsible young creative, vintage clothing is reclaimed, or deadstock fabric is used as raw material for the collections.
Private Policy is a New York-based brand by Siyang Qu and Haoran Li that advocates the concept of Inclusivity in Fashion and its limitless possibilities. Bringing the free-spirited, fierce, and rebellious style that represents New York, the focal point being a social topic chosen for each season to be represented widely in its collection. The co-creative directors of the brand are Parsons graduates, listed under Forbes China 30 under 30, and recipients of Lane Crawford Global Creative Callout 2020, championing gender fluidity, beautifully offering hybrid clothing for people who genuinely love fashion and care for the earth, building a community of inspired individuals. The first ever collection was the Spring /Summer 17 collection, bringing awareness to enslaved fishermen issues at the New York Fashion Week.
The brand is already gaining momentum in the public eye with its harness tank tops and sleeved bikini.
This London-based namesake brand by Albanian designer and co-recipient of the LVMH prize in 2021 -Nensi Dojaka already has Hollywood celebrities Zendeya, Rihanna, and supermodel Bella Hadid wrapped around her fingers with its LBDs and occasion tops. The delicate detailing and skin-baring daredevil cutouts that seem refreshing in this trend-driven industry are special about the clothing offered. It adds its fresh outlook to the Y2K perspective that has been the recent craze offering feminine, light pieces in its collection.
South Korean-born designer Sohee Park’s London-based brand specializing in womenswear is among the few to quickly familiarize itself and create its space in the industry. In what Park defines as “Demi-Couture,” her illustrations come to life in the form of vibrant silhouettes and extravagant pieces embellished heavily with pearls, sequins, caged crinolines, flowers, etc. As seen on stars such as Ariana Grande, Miley Cyrus, Naomi Campbell, and Cardi B and been featured in issues of Vogue Elle, and Vanity Fair, to name a few, not only through its craftsmanship but the brand is making waves also due to its sustainable ways. The recent A/W 21 collection featuring a hybrid wig-headpiece was the best example of wearable art created by any brand in recent times.
As one of the earliest footwear brands to recognize and actively work to tackle waste, the London-based brand uses upcycled fabric from UK factories. Rising to fame by repurposing her Nike’s into pointy-toe mules and being mentioned by Cher last year, the brand is known for its fun play on sporty Avant-garde designs and kitten-heeled style shoes, which makes a sneaker-head female want to own a pair of Ancuta Sarca heels.