The Body Shop has taken the bold move to change the name of its best-selling skincare range, Drops of Youth TM, to Edelweiss. Drops of Youth TM concentrate is one of The Body Shop’s best-selling products, a bottle is sold every 20 seconds around the world. So why change it?
It’s about going back to the brand’s activist roots. From the outset, The Body Shop Founder, Anita Roddick was a change maker and ripped up the norms and codes of the beauty industry. She campaigned tirelessly on human rights and environmental issues as well self-esteem. She took a firm stance on anti-aging and said: “If you didn’t want to get wrinkles you should have stopped smiling years ago.”
The Body Shop presents Edelweiss: the resilient flower with all the antioxidant power. Found growing in brutal Alpine conditions against the extreme wind, snow, and rain, the resilient Edelweiss flower thrives. It protects and repairs itself, thanks to its natural antioxidants, including Leontopodic acid, which is only produced when the flower is in distress.
The new and improved range has been reformulated to deliver double the concentration of Edelweiss. Edelweiss stem cells and Edelweiss extract which contain hard-working antioxidants are combined with natural-origin peptides, known to boost the skin’s defense mechanism and barrier function. While most peptides on the market are synthetic, The Body Shop sources from rice, a natural-origin alternative.
Made within strict ‘green chemistry’ principles, Edelweiss is organically farmed and harvested by hand by The Body Shop’s trusted supplier. It is carefully and respectfully cultivated in areas where the flower is not endangered to respect the Alpine biodiversity. It is then extracted using zero chemical waste, first through drying the plant and then distilled using a renewable process.
The Edelweiss line-up still includes the legendary Concentrate and favorites from Drops of Youth TM range but has been extended to include two more products – Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream – so all your daily skin needs are covered.
EDELWEISS CLEANSING CONCENTRATE – AED 75
A water-gel daily cleanser enriched with natural origin edelweiss extract gently clears pollutants from the skin. Suitable for sensitive skin.
EDELWEISS DAILY SERUM CONCENTRATE – AED 139 (30ML)/AED 169 (50ML)
A fast-absorbing, non-comedogenic serum enriched with edelweiss extract, peptides, hyaluronic acid, and CFT moringa seed oil. Provides 24 hours hydration and protects the skin against indoor and outdoor pollution.
EDELWEISS EYE SERUM CONCENTRATE – AED 109
An eye treatment enriched with edelweiss extract, peptides, hyaluronic acid, and CFT moringa seed oil. The skin around the eye will instantly look smoother and firmer.
EDELWEISS INTENSE SMOOTHING CREAM – AED 139
An intense cream with edelweiss extract and naturally sourced peptides that help to moisturize and recharge the skin, as well as maintain the skin’s barrier.
EDELWEISS LIQUID PEEL – AED 109
A gel-to-peel formula enriched with edelweiss extract and hyaluronic acid. This product traps and gently peels off impurities, pollutants, and dead skin cells – leaving the skin looking brighter and feeling smoother.
EDELWEISS BOUNCY JELLY MIST – AED 99
An on-the-go face mist enriched with edelweiss extract, buddleja extract, and CFT moringa seed oil. This light mist protects from indoor and outdoor pollution as well as the effects of blue light. It also provides 24 hours hydration
EDELWEISS SERUM CONCENTRATE SHEET MASK – AED 35
A biodegradable sheet mask infused with our glorious Edelweiss Concentrate. Skin looks and feels stronger, smoother, and replenished with moisture in 15 minutes.