Skincare

Beef Tallow in Your Beauty Bag? Experts Break Down the Viral Skincare Craze

Searches for “beef tallow for skin” have skyrocketed in the past year, with online interest increasing by 326% year-on-year and over 111,000 monthly searches recorded in August 2025 (search data analysed by Fresha).

Once a traditional household remedy, beef tallow, or rendered animal fat,  is experiencing a modern revival in skincare routines. This is propelled by social media trends, the rise of natural beauty movements, and consumers seeking alternatives to lab-made ingredients.

Why the Rise?

According to skincare experts on the Fresha marketplace, several factors are driving the renewed popularity:

  • Natural & Ancestral Beauty: Consumers are turning to heritage remedies, with beef tallow marketed as a “back-to-basics” moisturiser.
  • TikTok & Influencer Buzz: Viral skincare videos praising its rich, protective qualities have accelerated awareness, and “beef-tallow ASMR” is taking over everyone’s For You Page.
  • Clean Beauty Shift: As demand grows for minimal-ingredient products, many are intrigued by single-ingredient solutions.

The Benefits of Beef Tallow for Skin

While research is still emerging, beef tallow contains components that can be beneficial:

BenefitWhy It Matters
Rich in Fatty AcidsIt helps strengthen the skin barrier and lock in moisture.
Vitamin ContentNaturally contains vitamins A, D, E, and K, which support skin health.
Skin CompatibilityIts structure is similar to the natural oils in human skin, making it highly emollient.
Barrier RepairIt can soothe dry, cracked, or compromised skin.

Experts on the Fresha app emphasise that beef tallow is not suitable for everyone. Those with acne-prone or sensitive skin may find it too heavy and potentially pore-clogging. Additionally, sourcing and formulation matter – raw or poorly processed tallow may contain impurities, so ensuring you research your product is crucial.

“We’re seeing a big shift towards stripped-back skincare, and beef tallow’s rise reflects that movement. While it offers nourishing qualities, it’s not a one-size-fits-all solution. We always advise patch-testing and consulting with a skincare specialist before introducing any new ingredient to your routine.” – Skincare experts on Fresha


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