While warm peachy and rosy tones have always dominated the blush landscape, cool-toned cheeks are gaining popularity this year, providing a fresh and modern touch to makeup looks. Whether you’re a makeup fanatic or a beauty novice, here’s everything you need to know about the cool-toned blushes that everyone is wearing this season.
What are Cool-Toned Blushes?
Cool-toned blushes have undertones of blue, purple, or mauve. Unlike warm-toned blushes, which have orange, peach, or pink undertones, cool-toned blushes are more subdued and muted. They can range from gentle lavender to dusty rose to frosty pink, providing a variety of cool tones to suit different complexion tones.

How to Choose the Right Cool-Toned Blush for You
When selecting a cool-toned blush, it’s essential to consider your skin tone and undertones. Just like warm-toned blushes, cool-toned blushes come in various shades and intensities, so there’s something for everyone. Here are some tips for finding the perfect cool-toned blush for your complexion:
Fair Skin: If you have fair skin, opt for light cool-toned blushes such as soft pink or dusty lavender. These shades will add a subtle flush of color without overpowering your complexion.
Medium Skin: Medium skin tones can experiment with a wider range of cool-toned blush shades, including mauve, berry, and rose. Look for shades that complement your undertones to enhance your natural glow.
Deep Skin: Deep skin tones can rock deeper cool-toned blushes like plum, berry, or even deep mauve. These shades will add depth and dimension to your complexion while still offering a cool-toned effect.
How to Apply Cool-Toned Blushes
The key to achieving a flawless application of cool-toned blushes is to blend, blend, blend! Here’s a simple step-by-step guide to applying cool-toned blush:
- Prep Your Skin: Start with a well-prepped base by applying your favorite foundation and concealer.
- Choose Your Blush: Select a cool-toned blush shade that complements your skin tone and desired makeup look.
- Apply with a Light Hand: Using a fluffy blush brush, lightly swirl the blush onto the apples of your cheeks, blending upward towards your temples.
- Blend: Take a clean makeup sponge or brush and blend the blush into your skin for a seamless finish.
- Build if Necessary: If you want a more intense flush of color, you can gradually build up the intensity by layering the blush.
Top Cool-Toned Blushes to Try This Year
A cult favorite, this cool-toned berry shade adds a beautiful flush of color to any complexion.
MAC Powder Blush in Well Dressed
This soft cool-toned pink blush is perfect for achieving a subtle, rosy glow.
Milani Baked Blush in Berry Amore
Infused with shimmer, this cool-toned berry blush adds a luminous finish to the skin.
Clinique Cheek Pop in Pansy Pop
This vibrant cool-toned lavender blush instantly brightens up the complexion with a pop of color.
Fenty Beauty Cheeks Out Freestyle Cream Blush in Petal Poppin

A creamy cool-toned pink blush that blends effortlessly into the skin for a natural-looking flush.
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